Challenge

For over three decades Robert Sterling was the silent force behind some of the most successful and unlikely campaigns that his agency put together. His specialized understanding of crisis response marketing was rarely needed, but utterly critical when the moment arose.

After a medical diagnosis Rob was forced to step back from the company but he voiced a clear desire: to remain a strategic contributor despite not being able to be involved in day to day projects. The agency, in turn, faced the urgent need to capture and scale this invaluable, often-esoteric knowledge in a way that teams could access on-demand.

Crisis response tends to be dynamic and idiosyncratic requiring a very flexible approach. Over the years, Rob's expertise defied efforts to be reduced to a checklist or best practice guide and teams still sought his feedback directly. With that no longer possible, they needed a different solution.

Solution

99Ravens worked with Rob to build an expert AI Agent and associated custom workflow compiled from decades of research, dozens of case studies, complex best practices and first hand anecdotes and experiences that he had collected over the course of his career.

The result was an AI-enabled crisis management workflow that brought Rob's wisdom to the table and would continue to grow as he added to its knowledge base as his schedule and energy allowed.

Results

By codifying Rob's perspective as a flexible AI Agent, he was able to take the needed step back without impacting the agency's ability to deliver. When the teams' questions exceeded the AI Expert's knowledge they had the option to send a message to Rob himself to get his opinion. This kept him connected to the staff without needing to be involved in every project.

With account teams now able to access Rob's perspective and insights on-demand something odd happened; they started to apply them to small projects that never would have warranted his attention before. This both improved the quality of many of their campaigns and created a rich stream of new insights reported back to Rob through the 99Ravens' agent analytics.

Work with Us

If you've got important expertise or perspectives that are hard to scale throughout your business then book a demo today and see how we can help.